Will your VIP Club pay for itself?

A café does not need a huge response for an SMS VIP Club to start making sense.

Here is a simple example.

Say your café has around 100 local VIP Club members.

You send one quiet-day text, for example, on a Tuesday morning.

If just 8 customers come in from that text, and each spends around £6.50, that creates:

8 customers x £6.50 = £52 in extra sales

Allowing for food and drink costs, that might be worth around £36 in gross profit from one good text.

The estimated monthly cost of the VIP Club is around £74, including the service fee and SMS usage.

So the maths is simple:

2 good SMS offers could almost cover the month.
3 good SMS offers could put the café ahead.

We will be sending out 5 SMS per month, so you end up ahead

And that is before counting:

birthday voucher visits
customers bringing friends
repeat visits
extra drinks, cakes or sides
customers coming back another day

As the VIP Club grows, each text becomes more powerful.

At around 250 VIP Club members, two good quiet-day texts could potentially cover the month.

At around 500 VIP Club members, two good texts could put the café ahead, with the remaining texts, birthday offers and repeat visits creating extra upside.

The aim is not to make every customer visit.

The aim is much simpler:

Build a local VIP list.
Send one useful text each week.
Bring a small number of customers back on quiet days.

Let the list become more valuable over time.